|
 Trigger Touch Multi-Channel Marketing was founded out of frustration. The average churn rate for Marketing Companies (including Telemarketing, Direct Mail and the Internet) hovers around 70%. That means that 7 out of 10 businesses do not stay with their last marketing company. The amazing statistic is, 92% of those business owners go back and try again with another marketing company! They know it can work, they just don’t know where to turn.
The business owner is right for marketing. We all do it. We have to.
It’s the MARKETING COMPANY that WAS WRONG.
Jonathan Mason, President of Trigger Touch was quoted as saying “Marketing is a system. If you employ a time-tested and market-proven system, you’ll get great results.. every time. It’s no different than having a good Doctor, Mechanic or CPA. Do the research, follow the system. The problem is, 90% of the Marketing Companies in the US do not research or have a system. No wonder there’s a 70% churn rate in the Marketing Industry. It’s almost embarrassing to have your name associated with the term ‘marketing’.”
You wouldn’t let a Doctor operate on you without doing research and tests, would you? Why should your business be any different?
Trigger Touch Marketing does a minimum of 15 hours research on your company, your brand image, your ads, your web site, your competitors and your expected campaign results before we start creating your campaign.
Our time-tested and proven systems for specific industries were developed over the last 16 years by several Trigger Touch Partners. These formulas allow us to provide evidence of a successful campaign before we even start.
Trigger Touch President, Jonathan Mason, also added, “Another point of frustration in the marketing industry is having to hire staff within a restricted geographic region. You cannot keep a consistent or quality staff because of the 50% + turnover. That’s 50% a month! With a unified VOIP call center platform we can hire anywhere in the US, based on skill and experience instead of local availability. We have associates in San Francisco, Chicago and Boston, most with college degrees and 10+ years experience. Our productivity has increased 500%. It’s been an amazing ride.”
Jonathan Mason went on to say, “I got a sales call the other day from what sounded like an 18 yr.-old drop out with no prospect for a better job than a boiler room. The background noise was overwhelming and first thing he said was “can I ‘axe’ you a question?” I felt bad for a second but the call got worse and it was clear this poor kid had zero training or understanding of the product. I get these calls too often. I’d tape them as testimonies of bad management but everybody else gets these calls too. Bottom line is, companies Brand Images (and the English language) are getting butchered every day. If you do Telemarketing and don’t get recorded confirmations of EVERY contact then your exposing yourself to massive liability”.
In addition to completing a personality profile, scholastic and background check, all Trigger Touch associates are required to have both college and 5 + years successful, documented and verifiable marketing experience. We provide references and resumes to our clients for EVERY marketer working on their campaign, on request. Who else does that?
Jonathan Mason, President, closed with this sentiment, “After years of building campaigns both Fortune 500 companies like ADP, Blue Cross and Allianz as well as SME’s (Small to Medium size Enterprises) in both the B2B (business to business) and B2C (business to consumer) arenas, it’s become clear the market has changed and marketing companies haven’t; buyers are more sophisticated and market expectations are much higher. Buyers now expect a customer “experience” as opposed to customer “service”. And rightly so... It’s essential to have a market-proven system in an information-rich economy. Those that don’t are getting eliminated every day. Without highly specialized research, training, technology and experienced workers you’re dead. I think I just heard another body hit the floor...”.
|
