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There are Three Stages in the Trigger Touch Multi Channel Marketing System That Will Increase in Your New Business Pipeline by 200% in 60 Days or Less. Guaranteed or Your Money Refunded.
Stage 1: First, We Research Your Company, Your Market and Your Competitors. Second, we build your Brand Message, write your Scripts and Design your Educational Advertisements. Next, we data mine and segment your prospect list, build a database, CRM (Customer Relationship Management) Module to keep drip marketing to your prospects and finish by tying it together in a master campaign.
Stage 2: Pull the Trigger and Execute Your New Marketing Strategy with Multi-Channel Tactics including Telemarketing, Direct Mail, The Internet, E-Mail, Press Releases and Fax Blasts. We will recommend the appropriate channels because not everyone responds to the same message or channel and different industries require different tactics.
Stage 3: Manage Your Ongoing Relationships with Prospects and Customers with constant contact, value propositions and “offers” they cannot refuse. After the first contact 20% of your prospects are ready to buy. Within 60 days, after 7 contacts, you’ve established massive credibility and 80% of your prospects are ready to buy.
Stage 1: Research Your Market and Develop Your Message, Scripts and Brand Image:
Beware of any company who attempts to sell a marketing campaign without providing you with the exact methodology and interview questionnaires they’ll use to research your market. And if they don’t do research or claim to already be “experts” then run for the hills.
These are the Research Reports We’ll Provide Before You Pull the Trigger:
- Customer Research / Discover Top 3 customer values: We’ll do a needs analysis and call a sample of your customer base to isolate prospect needs and hot-buttons based on emotional intensity.
- General Customer Values and Needs: Identify brand values and enhance customer perceptions.
- Symbolic Attributes : To gain credibility, identify what your prospects and customers feel when they encounter your company and your brand.
- Develop Branding Statement and Sales Scripts: These are rendered from your Top 3 customer values and hot-buttons we have identified.
- Competitive Profile: Research, interview and establish profiles on your three biggest competitors and gain insight into what their strategies are and what tactics they are currently successful with.
- Mystery Shop your company: Ghost shop / consult with your Agents to gain insight into the sales process and internal operations and better understand your prospects experience.
- All Gathered Information is Used To Develop Your Marketing Scripts, Direct Mail Pieces, Fax and Print Ads
- Identify and Map the Best Channels for Marketing.
It is impossible to segment a list, write a script, direct mail piece or ad without first researching the market, your company, your customers and your competitors. Without critical research You will NEVER get the consistent results you need.
 Stage 2: Pull The Trigger. Execute Strategy and Implement Tactics
Every campaign is different. However there are certain proven tactics, with the right research and message, that ALWAYS work in combination with one another. Humans respond differently to different media and marketing channels. The three biggest responses ALWAYS come from Telemarketing, Direct Mail (including e-mail) and Print Ads (including fax ads). Employing any single channel alone will fail or perform below average. Using all three together will produce new customers at a premium price point in abundance, keep existing customers happier, build brand credibility and eliminate your competition.
Tactics ARE NOT Strategies.
Tactics Are Small pieces Of The Puzzle That Add Up To A Strategy. Individual Tactics Will Not Win The Sales War.
Telemarketing is an example of a TriggerTouch tactic: Once we’ve researched company, built scripts and imported a targeted list we’ll pull the trigger and touch the world with your message.
- Our Marketers are required to have both college and 5+ years experience in Outbound Telesales and are paid by commission, not hourly, so you never pay for poor performance.
- We will gather a minimum of 15 research and contact points including e-mail addresses, fax numbers, biggest pain they have with their current vendor, what they’d like to change and when they want to take an action step.
- We can either schedule appointments or live telephone transfer the pre-qualified prospect directly to your salespeople.
- Fully Blended, Inbound / Outbound / IVR / ACD / 800#’s available
- All sales and appointments are ALWAYS RECORDED and sent to you.
- We manage all your sales appointments in our online calendar
- You’ll also receive lead, appointment and hourly calling reports.
- Each month you are sent an updated copy of your telemarketing database.
- Every contact we make is automatically added to the direct mail and e-mail drip marketing campaigns. These are automated so you do nothing except wait for the phone to ring. All prospects will receive at least 7 highly researched and custom tailored communications from your company in the next 60 days... All without you lifting a finger! That’s the Trigger Touch difference.
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If you're attacking your market from multiple positions and your competition isn't, you have all the advantage and it will show up in your increased success and income.
Jay Abraham
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Other Tactics Include: (click the links below to learn more)
Stage 3 : Manage Your Brand and Ongoing Relationships with Prospects and Customers
Manage Your Ongoing Relationships with Prospects and Customers with constant contact, value propositions and “offers” they cannot refuse. After the first contact 20% of your prospects are ready to buy. Within 60 days, after 7 contacts, you’ve established massive credibility and 80% of your prospects are ready to buy.
What is Drip Marketing?
drip marketing noun. A direct marketing strategy that involves sending out a number of promotional pieces over a period of time to a subset of sales leads.
Example Citation:"In Cycle 1, sales-ready leads are forwarded to the appropriate sales person. Prospects who have shown some level of interest but are not sales-ready, are retained for incubation through Cycles 2 and 3. The balance of sales leads with no current value (up to 50 percent or more of the total) are temporarily disqualified and put into automatic drip marketing channels, which support a steady flow of attention and information to prospects."
Extra Credit:
 The phrase "drip marketing" may sound as though it's based on the practice of water torture, but it actually comes from the phrase "drip irrigation." This is an agriculture/gardening technique in which small amounts of water are fed to plants over long periods of time.
Unfortunately for anyone who is the target of a drip marketing campaign, many marketers believe in something called the "Law of 29," which states that on average a "prospect" won't turn into a "client" until they've seen your marketing message at least 29 times (insert groan of dismay here for the second rate campaigns).
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