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A Proven Research and Deployment Process That GUARANTEES Results Every Time!
First we perform these six research modules. YOU MUST do research before you start any campaign!
- Customer Research / Discover Top 3 customer values: We’ll do a needs analysis and call a sample of your customer base to isolate prospect and customer needs and hot-buttons based on emotional intensity.
- General Customer Values and Needs: identify brand values and enhance customer perceptions.
- Symbolic Attributes : To gain credibility what do your prospects and customers expect feel when they encounter your company and brand.
- Develop Branding Statement and Sales Scripts: must be based on our Top 4 customer values and hot-buttons based on emotional intensity:
- Competitive Profile: Establish profiles on your three biggest competitors and gain insight into what their strategies are and what works for them.
- Mystery Shop your company:Ghost shop and telephone ghost consult with your Agents to gain insight into the sales process and internal operations
Next, based on our research, we write your scripts and messages and build your campaign.
Finally, We Pull the Trigger. Your campaign goes live and you immediately receive live transfers and appointments set with prospects who are ready to buy!
A Day-by-day Breakdown of the Trigger Touch Process:
- Day 1: Needs Assessment and recommendations
- Day 2: Client Analysis and recommendations
- Day 3: Competitive Analysis and recommendations
- Day 4: Internal Brand and Web Site Analysis recommendations
- Day 5: Write Script, Designs Ads, Sales letters, E-Mail follow ups and any other Multi-Channel Marketing Materials Development
- Day 6: Set up campaigns in appropriate channels, perform List Accusation and Data mining. Build SQL Database to house your campaign results, reports and statistics / Client Sign off on Strategy, Tactics, all Scripts, Ads and Data.
- Day 7 - 37: Pull the trigger – Generate Qualified Opportunities / close sales
- Day 14: Analyze results. Make any minor changes to messages or workflow if necessary. Track Results
- Day 15 - 36: Generate Qualified Opportunities / close sales
- Day 37: Analyze results. Your new business pipeline should now be over 100% complete. Continue to market to those in hopper for the next 6 months with specific offers.
- Begin Phase 2 with appropriate channels.
Remember, our Guarantee is to increase your new business pipeline by 200% in 60 days or less or we refund your retainer.
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