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Trigger Touch Copywriting Manifesto
When we write your marketing material, advertisements and sales copy for your Telemarketing, Lead Generators, & Drip Marketing Systems, we use these basic guidelines to ensure maximum power. Here’s the Trigger Touch Copywriting Manifesto:
- Use plain talk (don’t try to be an English professor). Write like people talk and talk like people talk..
- Use short sentences (average 17 words, 25 is difficult): -Don’t try to stick two thoughts into one sentence. Use two short ones instead.
- Use simple language: -Prefer the familiar word to the far-fetched. -Prefer the concrete word to the abstract. -Prefer the short word to the long word.
- Use personal references: examples: names, pronouns & human interest words. The best word you can use is…. YOU.
- Use live words – Big verbs. Most writing contains nothing more than nouns and adjectives, glued together with the prepositions is, was, are, and were.
- Evaluate all your claims; be specific and quantify everything.
- Use powerful emotion-driven headlines, in everything you do! The headline is the MOST important part of any ad.
- Long copy vs. short copy: Say as much as needs to be said, then quit; a good, easy-to-read format will allow you to use more text; use video or audio to say what might be too burdensome to read.
- Features vs. Benefits: Always talk about Benefits as much as possible.
- Follow the Formula: Interrupt, Engage, Educate, Offer, Close
The Solution is simple. Follow the system and ese these guidelines in all your marketing material and you’ll see a dramatic increase in results.
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